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20 Best Mailchimp Alternatives for 2020 (Free and Paid Options)

Email marketing has the highest ROI of any marketing channel, with an average return of $42.24 for each dollar spent.

Although many know Mailchimp as one of the most widely known email marketing tools in the business, it’s not the best choice for every business.

That’s why in this article, we’ll cover all the main Mailchimp alternatives suitable for your business.

Ready to start?

Mailchimp Pricing and Features

Before we get to the alternatives, you should understand what Mailchimp has to offer.

Plan Pricing Contacts Monthly Sends Users
Free $0/Month 2,000 10,000 1
Essentials $9.99/Month 50,000 500,000 3
Standard $14.99/Month 100,000 1.2M 5
Premium $299/Month 200,000+ 3M+ Unlimited

 

To be able to compare Mailchimp alternatives fairly, we also need to examine the features that this offers at each price point.

When Mailchimp launched, the world of email marketing software was a different place. Times have changed, though.

Mailchimp has become a feature-rich marketing platform that integrates with most major ecommerce solutions and advertising platforms like Facebook Ads and Google Ads.

Let’s take a look at some of their most essential features below.

Features Free Essentials Standard Premium
Email Builder ✔ ✔ ✔ ✔
Email Templates ✔ ✔ ✔ ✔
Landing Pages ✔ ✔ ✔ ✔
Segmentation & Personalization ✔ ✔ ✔ ✔
Retargeting Audience ✕ ✕ ✔ ✔
Email Analytics ✔ ✔ ✔ ✔
Dynamic Content ✕ ✕ ✔ ✔
Marketing Calendar ✔ ✔ ✔ ✔
Behavioral-based Automation ✕ ✕ ✔ ✔
Custom-coded Templates ✕ ✕ ✔ ✔
Lifetime Value ✕ ✕ ✔ ✔
Surveys ✔ ✔ ✔ ✔
Single-step Automation Rules ✔ ✔ ✔ ✔
Multi-Step Workflows ✕ ✔ ✔ ✔
A/B Testing ✕ ✔ ✔ ✔
Multivariate Testing ✕ ✕ ✕ ✔
Send Time Optimization ✕ ✕ ✔ ✔
Phone Support ✕ ✕ ✕ ✔

Not only can you create segmented campaigns, target abandoned carts, and build beautiful emails using a variety of templates, you can also populate retargeting audiences, manage your marketing calendar, and create complex automated workflows.

If you’re struggling with making the most of these features in Mailchimp’s interface, you can read our beginner’s guide on how to use Mailchimp before you end up switching to an alternative.

Email marketing has the highest ROI of any marketing channel 💰 which means finding the right tool is essential. Click to see 20 Mailchimp alternatives to suit your company’s needs. 📈Click to Tweet

Mailchimp Alternatives with Free Plans

If you’re not convinced to choose Mailchimp, or you’re not happy with your current service, you might be wondering, what can I use instead of Mailchimp?

Below we’ve included all the main Mailchimp alternatives suitable for small businesses and ecommerce stores that are just getting started.

1. MailJet

mailjet

MailJet

MailJet is not just an email marketing solution.

It also offers an email API to build transactional emails into your web or mobile app. This feature will allow your app to send milestone emails, upgrade confirmations, invoice notices, and much more.

Features

  • Email Builder.
  • API / Webhooks.
  • SMTP Relay.
  • Transactional Emails.
  • Email Analytics.
  • Transactional SMS (Separate Pricing).
  • Online Support (Basic).
  • A/B Testing (Premium).
  • Role-based Permissions (Premium).
  • Custom Email Templates (Premium).
  • Segmentation & Personalization (Premium).
  • Marketing Automation Workflows (Premium).

Free Plan

MailJet’s free plan is very basic, limited to 6,000 emails per month, and only 200 emails per day. You get access to the email editor, API, and analytics. All emails you send will include MailJet branding.

It is a decent option for transactional emails using the API. For instance, you won’t even be able to send a promotional email to 500 subscribers on the same day. There are better free options on this list for email marketing

One unique aspect is that you can have unlimited contacts, so if you have an extensive list of users, but rarely email all of them, it could be a good option, as you could downgrade your plan in between busy seasons.

Paid Plans & Pricing

Unlike Mailchimp, MailJet prices its plans based on the number of emails you send per month, not your total number of contacts.

The basic plan starts at $9.65 per month, billed annually, for up to 30,000 emails.

MailJet pricing

MailJet pricing

The basic plan has minimal functionality when compared to the Mailchimp Essentials plan (you get no access to split testing, segmentation, or behavioral targeting).

2. MailerLite

mailertlite

MailerLite

MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite.

It offers segmentation, A/B testing, an easy-to-use email builder and landing page builder, automated workflows, and more.

Features

  • Email Builder.
  • Landing Page Builder.
  • Segmentation & Personalization.
  • Surveys.
  • Ecommerce Integration / Behavioral Targeting (Shopify or WooCommerce).
  • Multi-User Accounts.
  • Analytics.
  • Delivery by Time Zone (Premium).
  • Custom HTML (Premium).
  • Email Templates (Premium).
  • Click Maps (Premium).

Free Plan

The free plan includes up to 1,000 contacts and 12,000 emails per month. You also get access to most of the features, including ecommerce integrations, campaign segmentation, and A/B testing.

Their free plan is an excellent choice for early-stage online business owners and budding email marketers.

You can send automated abandoned cart emails, split test promotional emails, and even track the revenue you generate with your emails. The only downside of the free plan is that all your emails will include the MailerLite logo.

Paid Plans & Pricing

MailerLite only has one premium plan offered at different pricing points:

MailerLite pricing

MailerLite pricing

Like Mailchimp, the price scales with the number of contacts/subscribers you have. At low subscriber counts, the price is comparable to “Essentials†from Mailchimp at $10 a month for 1,000 subscribers or less.

But once you hit 10,000 subscribers and beyond, it starts to become significantly cheaper, at only $50 a month for 10k, and $100 a month for 20k.

MailerLite seems to be a more affordable Mailchimp alternative, especially considering that it’s basic premium plans include all the features.

3. Moosend

Moosend

Moosend

Moosend markets itself as an all-in-one marketing platform, not just an email and autoresponder software. In many ways, it is, with a landing page builder, ecommerce integrations, and marketing automation workflows.

Features

  • Email Builder.
  • Email Templates.
  • Landing Page Builder.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce).
  • Segmentation & Personalization.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Weather-Based Recommendations.

Free Plan

Moosend’s free plan is one of the best free deals in the email marketing industry. You can only have up to 1,000 contacts or subscribers, but that’s in line with most other Mailchimp alternatives.

But that’s where the similarities with other free plans end.

You get access to all the key features, can send unlimited emails each month, and Moosend does not include its branding in the emails you send.

The only features not included in the free plan are transactional emails, SMPT servers, hosted landing pages. You can A/B test campaigns, use custom email templates, and much more, without paying a single dollar.

Paid Plans & Pricing

Moosend offers three different plans, on top of which a pay-as-you-go option (credits):

Moosend pricing

Moosend pricing

The monthly plan starts at $8 (if paid annually) for a thousand subscribers and includes all the features listed above and more.

At higher subscriber points, it’s a lot cheaper than Mailchimp’s most affordable plan, which restricts some of the key features.

4. Sendinblue

Sendinblue

Sendinblue

If you’re still looking for Mailchimp alternatives, Sendinblue is another platform you may want to check out as it offers tools for both email marketing and transactional emails.

It has a sleek, mobile-friendly email builder, with a lot of high-quality, templates, and offers segmentation, behavioral targeting, remarketing audiences, just to name a few of its features.

Features

  • Email Builder.
  • Email Templates.
  • Landing Page Builder.
  • Segmentation & Personalization.
  • API / Webhooks.
  • A/B Testing.
  • SMS (Separate Pricing).
  • Transactional Emails.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting.
  • Heatmap (Essential).
  • Remarketing Audiences (Google Ads, Facebook Ads) (Premium).
  • Chat (Premium).

Free Plan

The free plan includes the email builder and templates, advanced segmentation, workflows, APIs, transactional emails, and more.

The downside of this plan is that you are limited to 300 emails a day and the Sendinblue branding is included in all your emails.

A unique feature is that you can combine SMS with email, even on the free plan.

Paid Plans & Pricing

Sendinblue’s pricing model is also based on emails per month rather than the number of contacts.

sendinblue pricing

Sendinblue pricing

A thing to note is that even the $25/month lite plan still includes Sendinblue branding in all your emails. Only once you opt for the Essential or higher plans, they remove it.

5. Omnisend

omnisend

Omnisend

Omnisend is a multi-channel marketing automation platform that maintains a big focus on features for email.

In addition, you can send Facebook Messenger and WhatsApp messages, SMS text messages, web push notifications, and more.

Features

  • Email Builder.
  • Email Templates.
  • Landing Page Builder.
  • Segmentation & Personalization.
  • Email Analytics.
  • A/B Testing.
  • SMS (Pro – Separate Pricing).
  • Web Push Notifications (Pro).
  • Transactional Emails.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting.
  • Remarketing Audiences (Google Ads, Facebook Ads) (Pro).
  • Custom Facebook Audiences (Pro).
  • Multi-Channel (Messenger, WhatsApp, SMS, Push Notifications) (Enterprise).

Free Plan

The free plan is limited to 15,000 emails per month, but there is no upper limit on the number of contacts.

Unlike most other Mailchimp alternatives, the free plan has no integrations with ecommerce or behavioral targeting. For example, you can’t create a cart abandonment campaign to win-back customers who are on the fence.

Paid Plans & Pricing

Omnisend has four different subscription tiers, free, standard, pro, and enterprise:

Omnisend pricing

Omnisend pricing

Note that push notifications are only available with the pro plan, and to get access to Messenger and WhatsApp, you need to set up a custom enterprise plan directly with Omnisend.

SMS messages follow a pay-as-you-go model, and in the US cost $1.5 for every 100 messages. It’s a good option for companies who want to master omnichannel marketing.

6. Sender

sender

Sender

Sender is a more straightforward email marketing tool with an easy-to-use interface and more SMB-friendly features.

Because of this, it offers very competitive prices for their monthly and pay-as-you-go plans, establishing itself as one of the most affordable alternatives to Mailchimp.

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Web Push Notifications.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce).
  • CMS Platforms (Magento, WordPress).

Free Plan

The free plan includes up to 2,500 subscribers and 15,000 emails per month. What’s more, you get access to all Sender features from their paid plans, with no restrictions whatsoever.

The only difference from the paid plans is that Sender includes branding in emails and opt-in forms for users on free plans.

Paid Plans & Pricing

Sender’s monthly plan is by far the cheapest per subscriber, and since it includes all features, the lowest subscriber tier is covered by the free plan.

Sender pricing

Sender pricing

While it does have somewhat limited features, it includes native WooCommerce integration with cart abandonment campaigns and segmentation based on purchase history. So if you, this can be an incredibly cost-effective alternative, while still offering you the essentials of email marketing.

7. SendPulse

sendpulse

SendPulse

Sendpulse is another multi-channel platform that includes email, push notifications, chatbots, and SMS.

One issue is that there are no comprehensive multi-channel plans, so you have to evaluate the plan for each channel against competitors individually.

The main focus of our comparison will be analyzing their email service, in particular.

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • API/Webhooks.
  • Transactional Emails.
  • Web Push Notifications (Separate Pricing).
  • Facebook Messenger (Separate Pricing).
  • SMS (Separate Pricing).
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, Opencart).

Free Plan

The free plan only includes 1-500 subscribers and restricts some of the features. You won’t have access to advanced segmentation, user access levels, or advanced analytics and reporting.

But with access to the email builder, templates, five automation rules, and basic segmentation, it’s definitely possible for early-stage businesses to take it for a long-term test-drive without investing in a paid plan.

Paid Plans & Pricing

For email marketing, Sendpulse offers a single main subscription, along with a pay-as-you-go model.

SendPulse is, and you can take advantage of the free plans for web push notifications (up to 10,000 subscribers) and Facebook Messenger (up to 10,000 messages/month) to use it as a multi-channel platform for the price of email alone.

8. Zoho Campaigns

zoho campaigns

Zoho Campaigns

Zoho Campaigns is the email marketing offering from the large Zoho CRM & marketing platform. It offers robust email marketing features like segmentation, A/B testing, dynamic content, and native integration with the Zoho CRM.

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce).
  • Native Zoho CRM Integration.
  • Social Media Posting.
  • Multi-User Accounts.

Free Plan

Their free plan includes up to 2,000 subscribers, 12,000 emails, and five users per account. It includes most essential email marketing features, including segmentation, a/b testing, and personalization through merge tags and dynamic content.

But it doesn’t include ecommerce integrations and smart marketing automation workflows.

In addition, Zoho Campaigns branding will be included in all your emails.

Paid Plans & Pricing

Zoho offers three different payment plans, monthly subscriber-based subscriptions, monthly email-based subscriptions, and pay-as-you-go.

The only plan that includes advanced workflows and ecommerce integration is the subscriber-based model, so that’s the one we will focus on.

Zoho campaigns pricing

Zoho campaigns pricing

Starting at less than $5 per month, their subscriber-based plan is reasonably priced. With slightly better features than Mailchimp essentials, you’ll notice differences the more subscriber you have.

If you also need a modern CRM with marketing and WordPress integrations, Zoho might be a good option.

Paid Alternatives to Mailchimp

If you have an established ecommerce store or online business, you probably aren’t in the market for any free plan. Below we examine paid Mailchimp alternatives and help you find the right option for your company.

9. Klaviyo

klaviyo

Klaviyo

Klaviyo is another multi-channel platform with email, SMS, and social media advertising.

They have a big focus on ecommerce platforms and have native integrations with Shopify, WooCommerce, BigCommerce, and Magento.

With the integrations, you can create advanced segments based on purchase and browsing history, abandoned carts, and more. They even have a dedicated product recommendations feature, so you can personalize your offers and emails easily.

It’s a great partner that helps you implement advanced ecommerce strategies without issue.

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • SMS (Separate Pricing).
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento).
  • Website Tracking (To create advanced segments).
  • ROI Reporting.
  • Custom Facebook Audiences.
  • Product Recommendations.

Paid Plans & Pricing

Klaviyo offers a single monthly plan that includes all features, where the price is based on the number of subscribers.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $30/Month $150/Month $375/Month

With custom Facebook audiences, advanced automation workflows, integrations, segmentation, and tracking, the monthly plan is above Mailchimp’s standard or premium plans.

It’s definitely not the cheapest option out there, but the specialized features and integrations it offers make it a viable Mailchimp alternative for ecommerce companies.

10. AWeber

AWeber

AWeber

AWeber might market itself as a powerfully simple solution for small businesses, but it’s far from the most simplistic provider on this list.

As one of the true veterans in the game, established a full three years before Mailchimp, it has successfully transitioned from a simple autoresponder to a full-fledged email marketing platform.

Features

  • Email Builder.
  • 700+ Email Templates.
  • Stock Photo Library.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento, Easy Digital Downloads).
  • CMS Integration (WordPress, Magento, Divi, Ghost, Weebly, Wix).
  • Phone Support (At all plan levels).

Paid Plans & Pricing

AWeber has a single-tier subscription system, and you get access to all features regardless of whether you have 500 subscribers or 50,000.

That makes it a reliable option for small businesses that want to front-load the setup of their email marketing funnels and be able to get the full power out of it from day one.

Their lowest subscriber level is 0-500. At that stage, a monthly subscription costs $19.

Now let’s compare the price points we set out for this article.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $69/Month $149/Month

AWeber also offers a 30-day free trial. With a lot of native, one-click integrations, it’s easy to get started even without any development or marketing experience.

11. GetResponse

GetResponse

GetResponse

GetResponse is another well-known platform in the email marketing industry and has also kept up with the times to meet the demands of modern companies in 2020.

Their brand-new feature “Autofunnel†helps you create, manage, and implement complete marketing funnels, including social ads, audience creation, landing pages, webinars, popup lead capture, and payment processor integration.

Features

  • Email Builder.
  • Email Templates.
  • Landing Page Builder.
  • Webinars (Plus).
  • Marketing Funnels.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento).
  • CMS Integration (WordPress, Drupal, Joomla ).
  • Payment Gateway Integration (Stripe, Paypal, Square).

Paid Plans & Pricing

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Basic $15/Month $65/Month $145/Month
Plus $49/Month $95/Month $179/Month
Professional $99/Month $165/Month $255/Month

Note: GetResponse’s Enterprise plan is a custom offer.

While the premium plans might seem expensive compared to other options, the inclusion of a landing page builder and complete funnel management system could lower other marketing software costs.

12. Jilt

Jilt

Jilt

Jilt is an email marketing provider that specializes in ecommerce stores. With robust integrations, analytics, advanced segmentation, and behavioral targeting out of the box, it’s a perfect partner for ecommerce stores that want to do more with email.

So far, it has native integrations for Shopify, WooCommerce, and Easy Digital Downloads.

(If you’re wondering which solution to choose for your store, check out comparison post on WooCommerce vs Shopify.)

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, Shopify, Easy Digital Downloads).
  • Website Tracking (To create advanced segments).
  • Revenue/ROI Reporting.
  • Product Recommendations.
  • Automated Discount Flows.
  • Multi-User Accounts.
  • Phone Support for All Plans.

Paid Plans & Pricing

Jilt has a single-tier subscription, with all features included. It starts at $29/month.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $129/Month $229/Month

As a robust platform for ecommerce, the plans are more expensive than a simpler email software but slightly more affordable than direct competitors.

The only downside is that Jilt currently doesn’t offer custom audience creation for social media/Google Ads campaigns.

13. Autopilot

Autopilot

Autopilot

Autopilot differentiates itself from its competitors with a more natural, intuitive, visual interface. But that doesn’t mean that there is less power under the hood.

You can use a visual funnel/customer journey builder to add marketing automation actions ranging from emails to marketing audience creation, to creating/assigning tasks, or sending an SMS.

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Features

  • Website Tracking (For advanced segments and marketing automation actions).
  • Customer Journey Maps.
  • Native Marketing CRM.
  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting (Shopify, BigCommerce).
  • Revenue/ROI Reporting.
  • Product Recommendations.
  • Multi-User Accounts.

Paid Plans & Pricing

Autopilot offers different plans, but the only difference is the number of contacts.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $49/Month $249/Month Custom Quote

If you have more than 10,000 subscribers, you have to contact their sales team to receive a custom quote.

You can start at any subscriber amount with a 30-day free trial.

14. Drip

Drip

Drip

Drip is a marketing CRM platform for ecommerce, with a built-in email solution. It has great tools for nurturing prospects into customers across multiple channels.

Features

  • Sales CRM.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, Shopify, Magento).
  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • SMS (Separate Pricing).
  • Website Tracking (To create advanced segments).
  • Revenue/ROI Reporting.
  • Custom Facebook Audiences.
  • Product Recommendations.
  • Dynamic Content.

Paid Plans & Pricing

Drip offers a single plan which includes all features regardless of the number of contacts.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $154/Month $289/Month

For some, it could be on the expensive side, but it includes a built-in sales CRM with a ton of native integrations. If you’re looking for a Mailchimp alternative that goes beyond only email automation, this could be a good option.

15. ConvertKit

ConvertKit

ConvertKit

ConvertKit is an email marketing solution focused on solopreneurs, small businesses, and startups. It features an intuitive, user-friendly interface, clean analytics reports that visualize the most crucial metrics, and everything an SMB needs for email campaigns.

Features

  • Visual Automation Workflows.
  • Email Builder.
  • Email Templates.
  • Landing Page Builder.
  • Simple Reporting & Email Analytics.
  • Segmentation & Personalization.
  • A/B Testing.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, Shopify, Easy Digital Downloads, Gumroad).
  • CMS Integration (WordPress, Wix, Squarespace).

Paid Plans & Pricing

All plans include all features except done-for-you concierge migration, which is only for plans with over 5,000 subscribers.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $119/Month $179/Month

You can test ConversionKit thanks to a 30-day free trial.

16. Campaign Monitor

Campaign Monitor

Campaign Monitor

Campaign Monitor offers two separate email marketing platforms, one designed specifically for ecommerce shops and one for other businesses.

Its ecommerce product, CM Commerce (formerly knows as “Conversio“), offers native integrations with WooCommerce, BigCommerce, and Shopify, smart customer segmentation, premade customer journey automation templates, and more.

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • SMS (Separate Pricing).
  • Ecommerce Integration (WooCommerce, BigCommerce, Shopify) (CM Commerce).
  • Behavioral Targeting (CM Commerce).
  • Premade Customer Journey Automation Recipes (CM Commerce).
  • Smart Customer Segmentation (CM Commerce).
  • Reviews & User Generated Content (CM Commerce).
  • Product Recommendations.

Paid Plans & Pricing

We’re going to cover the plans for both standard Campaign Monitor and CM Commerce.

Campaign Monitor 1,000 Emails 10,000 Emails 20,000 Emails
Basic $9/Month – –
Unlimited $29/Month $29/Month $29/Month
Premier $149/Month $149/Month $149/Month

The basic plan includes all essential email marketing features and basic marketing automation up to 2,500 emails per month. Unlimited gives you access to time zone optimization, priority support, and countdown timers. With Premier, you get access to phone support, advanced user permissions, and pre-built engagement segments.

CM Commerce 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Starter $29/Month $149/Month $319/Month
Growth $49/Month $249/Month $429/Month
Professional $69/Month $349/Month $599/Month

Starter limits the number of sent emails and your subscribers per month (10,000 the former and 1,000 the latter), but it includes all essential ecommerce functionality like product recommendations, cart abandonment emails, and more.

Growth also includes user-generated product reviews, customer surveys, and social proof widgets.

With the Professional plan, you get an onboarding consultation, strategic advice from an account manager, phone support.

17. Constant Contact

Constant Contact

Constant Contact

Constant Contact is an established, powerful email marketing platform that has been at the top of the industry for over two decades.

Features

  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Surveys.
  • Click Map.
  • Ecommerce Integration (WooCommerce, BigCommerce, Shopify, 3DCart).
  • Behavioral Targeting.
  • Product Recommendations.
  • Phone Support (All Plans).

Paid Plans & Pricing

Constant Contact offers two different subscription tiers: Email and Email Plus.

Plans 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Email $45/Month $95/Month –
Email Plus $70/Month $125/Month $225/Month

Email Plus is required to use dynamic content, product recommendations, surveys, RSVPs, and A/B testing, but the difference in cost is minimal. Above 10,001 subscribers, the price becomes identical.

Constant Contact offers a free 30-day trial.

18. Keap

Keap

Keap

InfusionSoft rebranded itself to Keap in 2019, as part of a move to diversify their target market, and split their main offering into a few different plans.

The foundation is still a robust sales CRM with task management, pipeline automation, and other advanced features.

Features

  • Task Management.
  • Pipeline Automation.
  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting (Shopify, BigCommerce, WooCommerce).
  • Revenue/ROI Reporting.
  • Product Recommendations.
  • Multi-User Accounts.
  • Native Sales CRM (InfusionSoft).
  • Native Payment Gateway (InfusionSoft).

Paid Plans & Pricing

All Keap plans include the possibility to have an “expert coaching†onboarding experience for a one-time fee:

Plans 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Keap Grow $79/Month + $99 $279/Month + $99 $379/Month
Keap Pro $149/Month + $499 $349/Month + $499 $449/Month
InfusionSoft Custom Quote + $999 Custom Quote Custom Quote

Keap Grow includes basic web sign-up forms, email segmentation, personalization, basic CRM functionality, and one-time-payment processing.

Keap Pro includes recurring payments, sales pipelines in the CRM, A/B testing, and full integrations.

Infusionsoft includes a full-fledged ecommerce solution, fully-featured sales pipeline CRM, custom user roles, affiliate management, and more. All plans are available for a 30-day free trial.

Mailchimp Alternatives for WordPress Users

For those who are strictly looking for an email software that allows you to send emails directly from the WordPress dashboard, here are two interesting options:

19. MailPoet

MailPoet

MailPoet

MailPoet is a WordPress-first email marketing platform, complete with a powerful native plugin that integrates with WooCommerce stores as well as just regular WordPress sites. You can easily include signup forms in posts, pages, or even widgets.

Features

  • Email Builder (Inside the WordPress Dashboard).
  • Email Templates.
  • Basic Segmentation.
  • Email Analytics.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce).
  • Native WordPress Integration.

Free Plan

Their free plan includes up to 1,000 subscribers and unlimited emails and most of the features of the premium plan. You get access to basic segmentation features and ecommerce integration through WooCommerce.

Because of the plugins and the unlimited emails, it’s a great free alternative for users who have WooCommerce stores or WordPress sites.

Paid Plans & Pricing

MailPoet only offers a single premium plan, starting at $15 per month once you surpass 1,000 subscribers.

Plan 1,001 Subscribers 10,000 Subscribers 20,000 Subscribers
Premium $13/Month $75/Month $150/Month

Starting at $15 per month, their premium plan isn’t the cheapest option on the market. Still, if you want an option that is easy to set up and use, with the ability to create and send marketing emails from within your WordPress dashboard, MailPoet might be the right choice for you.

20. Newsletters Lite (WordPress Plugin)

Newsletters WordPress plugin

Newsletters WordPress plugin

Newsletters Lite is a WordPress plugin that allows you to collect email addresses and send newsletters without having to rely on a third-party service.

It includes fundamental segmentation, email, and link tracking, multiple mailing lists, and more.

Features

  • Post/Page Opt-In Embedding.
  • Link/Click Tracking.
  • Mailing Lists.
  • Email Scheduling.
  • Email Templates.
  • Send Posts as Emails.
  • Paid Subscriptions (PayPal & 2CheckOut).
  • WordPress Multi-Site Compatible.
  • Email Tracking & Analytics.
  • Newsletters by conditions.

Free Plugin

The free plugin includes fundamental email marketing capabilities and has none of the limitations on contacts or emails per month/day that free plans typically have.

One major downside with using this plugin and your own server to send emails is that you may face issues with deliverability. So the best solution is to use this plugin in conjunction with services like MailGun, Mandrill, or SendGrid.

You also have full responsibility for making sure that you follow all data protection regulations in the handling of the data on your WordPress site.

If you use WordPress, you might also be interested in more lead generation plugins for WordPress.

Paid Plans & Pricing

A single-site license for the full Newsletters plugin costs $65. A developer license for an unlimited number of installations costs $195. These are both one-time fees worth 1 year of updates.

No Mailchimp? No problem. 😊 These 20 alternatives will help you take your email marketing to the next level 📊Click to Tweet

Summary

When you’re choosing an email marketing tool for your business, you need to consider more factors than just the price.

Sure, Mailchimp is a staple and looks great (and we’ve used it in the past here at Kinsta as well), but that doesn’t mean it’s the best option for any business.

There are plenty of Mailchimp alternatives to look for.

From unique features that can help you with specific marketing efforts, to necessary platform integrations, you need to consider each aspect carefully that could help your business.

Optimizing the bottom of the funnel is key and a smart email marketing platform that works smoothly with your CMS, ecommerce platform, and CRM is the first step.

But even with the perfect tool, you still need to follow email marketing best practices to get optimal results. It’s an ongoing and learning process, you should never forget!

What’s your preferred email marketing software? Tell us in the comments!

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stackify.com

How to build a progressive web app using React

Introduced by Google in 2015, Progressive Webs Apps, PWAs, are apps that offer a native app-like feel to web applications that are designed to work cross-platform. These offer features like offline capability, local caching of assets, push notifications, and performance benefits.

Technically speaking, a web app must have three main components for us to call it a progressive web app. 

The three features that make a web app ‘progressive’

  • Secure contexts, or HTTPS. Progressive web apps must be served over a secure network, such as that provided when using HTTPS. In addition to security benefits, this helps in establishing your web app as a trusted site, which is a must-have if you are looking to integrate transactions into your PWA. The importance of having secure contexts is amplified by the next feature in our list is only accessible once we have secure contexts, over HTTPS.
  • Service workers. PWAs must have one or more service workers, which are scripts that allow users to control how web browsers handle network requests and asset caching. Service workers are an integral part of reliable, fast web pages, and offline experiences.
  • A manifest file. This is a JavaScript Object Notation (JSON) file that controls how your app appears to your end users. All the icons, URL of the app, and other design details necessary to make your PWA appear snazzy are included in the manifest file.

Why go for a PWA?

Due to their perfect mix of features, users often prefer PWAs to regular web apps that require a tad too much contribution from the user. 

  • The offline capabilities and native-like experience are a huge plus for PWAs. Users don’t have to worry about  their internet as they can continue to work on their PWA even when offline. As for the native-like experience, users are interacting with a web app, but the look and feel makes them feel almost as if they are using an app that they downloaded on their Android smartphone.
  • Adding to the native experience on a web app, push notifications help users stay on top of what’s happening and interact with the PWA at the push of a button.
  • Multiplatform, progressive enhancement – being a web app, your PWA will run on any browser. Therefore, you can appeal to a multitude of users, no matter if they are on Windows or Ubuntu. Even when certain functionalities are not available on some platforms, degradation offers a decent user experience.

How to build a react PWA- the prerequisites

First  sure that you have the latest version of Node installed, as well as having a code editor that you feel comfortable with. Visual Studio Code is a popular choice.

If you already have a react web app that you want to lace up with progressive functionalities, great! If not, no worries. The Create React App tool by Facebook will come in handy. You can even import ready-made react apps from GitHub.

Beginning with the basics

To start, we need to install the Create React App tool in our system. Fire up your code editor, and enter the following code snippet-

The installation of the Create React App tool will begin. Once the process is complete,  enter the following code to create an empty project.

(code courtesy https://www.zeolearn.com/magazine/build-a-progressive-web-app-using-react)

After you create the project, look in the package.json file, and notice the dependencies that come with the file. Install the React-router dependency as well, using the code editor, and take a test run using the ‘npm run start’ command.

The PWA checklist

To make our job easier, we installed Lighthouse, a free chrome extension by Google which analyzes a web app and shows if it is progressive or not. If the app is not progressive, Lighthouse delivers a list of criteria that your app needs to fulfil in order for it to qualify as a PWA. 

Service workers

The Create React App has a default service worker for cache static assets, but we want to create a custom service worker. We begin the process by creating a new service worker file in the source directory of our project, and replace the following code snippet with the name of our custom service worker.

(code courtesy https://blog.bitsrc.io/build-progressive-web-apps-with-react-part-1-63f1fbc564a6)

We add a testing functionality to our created service worker file by using a default console.log(“ “) command, create a new production build of the app, and check the console. Lighthouse will give us an improved PWA score because of our added service worker functionality. You can get creative and write more complex service worker code, depending on what functionality you desire.

Before we add secure contexts, we must enhance the ‘progressiveness’ of our app.

Before the app initializes, we can display loading messages or CSS by editing the index.html file so we are able to remove the import references of CSS files from app.js and index.js files (filenames may vary from system to system) and improve app performance. 

Adding secure contexts, and the manifest file

The Create React App tool includes a manifest file in the public directory for use in projects that contain basic configuration options. The public/manifest.json file can be modified to add functionalities like icons, install options, and saving PWA icons on the home screen or desktop for easy access. 

Now, it is time to deploy what we have created. Firebase is a preferred tool for many developers to deploy React based apps, and it is what we would recommend for PWA deployment as well. Turn on caching by changing the value of doCache to true, install Firebase and initialize the Firebase module.

Once the process completes, deploy your app by running the following code on the terminal-

The Firebase CLI tool will give you back a URL, which you can open in your web browser. The hosting URL will be an HTTPS URL, which will solve the problem of secure contexts. Example is as shown-

(code courtesy https://www.zeolearn.com/magazine/build-a-progressive-web-app-using-react)

Run the Lighthouse tool one more time, and voila! It should now provide you with a 100 PWA score. Congratulations, you just built your first progressive web app using React!

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kinsta.com

What Is a Firewall? A Starting Guide to Different Types of Firewalls and Whether You Need One

Every website needs protection. Just like your personal computer, online servers can be targeted for attack. You need a way to keep out hackers or other sources of illegitimate traffic. That’s where firewalls come in.

What is a firewall, in short? It’s a barrier between a computer and the “outside worldâ€.

Malicious actors can wreak havoc on your server if you leave your website unprotected and that’s why you should do everything you can to secure your WordPress site. Setting up a firewall should be one of your first orders of business.

But there are many different types of firewalls and you might not know where to begin.

A firewall is the barrier between your computer & the outside world. 🔥 So how do you choose the right one to keep your website safe from hackers? 🦹â€â™‚ï¸ Read on for recommendations ⤵ï¸Click to Tweet

Let’s go over all the types of firewalls, when you’ll need one, and how to get one set up on your server.

What Is a Firewall? What Does a Firewall Do?

Whenever you visit a website, you’re basically connecting to another computer: the web server. But because a server is just a specialized kind of computer, it’s susceptible to the same kind of attacks your own PC is.

It’s not safe to connect so directly to another device without any kind of protection in between. Once that connection is established, it’s much easier to infect the other party with malware or launch a DDoS attack.

That’s what a firewall is for. It’s the intermediary between you and any other devices trying to connect to you or, in a web server’s case, between it and the hundreds or thousands of connections it makes with others every day.

computer connection

Connecting to a web server

So how exactly does a firewall work?

Firewalls simply monitor incoming and outgoing traffic on a device, scanning for any signs of malicious activity. Should it detect something suspicious, it will instantly block it from reaching its destination.

It’s a big filtration system for your computer or server.

When they were first developed, firewalls were very simple packet analyzers that allowed or blocked incoming traffic based on a minimal set of predefined rules. They were very easy to bypass.

Nowadays they’ve evolved into complex pieces of programming that are much better at keeping out-attempted intrusions and are an essential piece of software for all devices.

When You Need a Firewall

You might be wondering: when is a firewall necessary? Do I really need one?

A firewall is required for any machine that connects to the internet. Not just your computer, but your web server, phone, IoT devices, or anything you can think of that has the ability to use the internet.

An unprotected device is easy pickings for intrusions and infections.

This could give hackers the ability to take over your computer, install whatever they want, monitor as you enter sensitive info like bank credentials, or even look through your webcam/camera, and listen through your microphone.

In the case of a web server, if a hacker manages to get through, they could deface your website, embed malware that infects your visitors, change your WordPress admin login credentials, or take down your site entirely.

site not found

A 404 page

Without a firewall, your website and even your personal devices are vulnerable to DDoS attacks, an attack vector that sends thousands or millions of fake packets to overload your server and brings your website or internet down.

Not convinced? Here’s what a firewall can protect you or your website against:

  • Intrusions: Firewalls prevent unauthorized users from accessing your computer or server remotely and doing whatever they want.
  • Malware: Attackers who manage to infiltrate can send malware to infect you or your server. Malware may steal personal information, spread itself to other users, or otherwise damage your computer.
  • Brute force attacks: Attempts by hackers to try hundreds of username and password combinations to discover your admin (or other users’) login credentials.
  • DDoS attacks: Firewalls (especially web application firewalls) can attempt to detect the influx of fake traffic that occurs during a DDoS attack.

Types of Firewalls

There are many different types of firewalls, each designed for a different situation. Some are better for single computers, while others are made for network-wide filtering.

They all work differently and are better at blocking certain kinds of traffic. If you’re wondering which you should be looking for, we’ll break down all the major types of firewalls.

Here’s a quick summary: unless you’re running your own server stack (providing a website with your own internet), the type of firewall you mainly need to worry about are personal firewalls, software firewalls, and web application firewalls.

These three are the most important. However, read more about the rest if you want to better understand how a firewall works and how they’ve evolved over the years.

Personal Firewall

Firewalls work very differently depending on whether they’re used by single computers, entire networks (such as within a business office), or web servers. A personal firewall is intended for use on just one computer. This is the firewall that comes pre-installed on Windows and Mac machines or with your antivirus software.

While it works similarly to a server firewall — allowing or rejecting connections from other devices, applications, and IPs based on a set of predefined rules — in function it acts a little differently.

Personal firewalls can protect the ports you use to connect to websites and online applications (stealthing them so attackers can’t see that they’re open), defend against attacks that slip through the network, prevent people from accessing and taking over your computer, and analyze all incoming and outgoing traffic.

They also act as application firewalls, monitoring the activity of apps on your device and refusing to allow a connection to be established with unsafe or unknown software.

These days, obtaining a personal firewall is fairly easy. If you use any modern version of Windows, there should already be one running by default.

personal firewall

Windows Defender Firewall

Mac computers also come with one, though you need to turn it on yourself. To do so, navigate to System Preferences, click Security & Privacy, then click Firewall:

Firewall application in macOS

Firewall application in macOS

Antivirus software often comes with its own too. An example is Avast antivirus: its software firewall is compatible with Windows and serves as a second layer of defense.

Paid third-party personal firewalls also exist, but these can conflict with your default setup.

Hardware vs Software Firewall

Firewalls come in two distinct shapes: hardware and software firewalls. Software firewalls are downloadable programs for your computer, monitoring it all from a central control panel. Hardware firewalls provide similar functionality, but they’re physically installed in the building.

You might not know it, but you probably have a form of hardware firewall in your house: your router, the device that allows you to connect to the internet. While it isn’t exactly the same as a dedicated hardware firewall device, it provides similar functions of monitoring and allowing or denying connections.

Both software and hardware firewalls sit between your computer and the outside world, carefully analyzing any connections that try to slip through. You can have either or both of them running on your network.

There are a few downsides to hardware firewalls, however. They’re hard to set up and require ongoing maintenance, so they’re not generally suitable for single computers or very small businesses without an IT department. They can cause performance issues, especially when stacked with a software firewall. And they’re not suitable for blocking applications on a device, or user-based restrictions.

On the other hand, a hardware firewall will protect your entire network of computers easily, while setting up software for that is a more difficult task. And while an attacker can disable software if they manage to get in, they can’t tamper with a physical device.

Software firewalls are, as their name implies, better at working with programs on a computer. Blocking applications, managing users, generating logs, and monitoring users on your network are their specialty. They’re not as easy to configure network-wide, but when installed on multiple devices, they allow finer control.

Packet Filtering Firewall

The simplest type of firewall, and among the first ever developed, is the packet filtering firewalls. A packet is the data exchanged between your computer and a server. When you click a link, upload a file, or send an email, you send a packet to the server. And when you load a webpage, it sends packets to you.

A packet-filtering firewall analyzes these packets and blocks them based on a set of predefined rules. For instance, you could block packets originating from a certain server or IP address, or those trying to reach a certain destination on your server.

The downside: These types of firewalls are simple and easy to trick. There’s no way to apply advanced rules. If you allow traffic to flow through a certain port, the packet filtering firewall will let anything through, even traffic that to modern firewalls is obviously not legitimate.

The only upside to these is that they’re so simple that they have almost no impact on performance. They don’t inspect traffic, save logs, or execute any advanced functions. These days, packet filtering firewalls should be avoided or at least used alongside something more advanced, as there are much better solutions.

Stateful Firewall

After the “statelessâ€, simple packet filters came stateful firewall technology. This was revolutionary because instead of just analyzing packets as they come through and rejecting based on simple parameters, stateful firewalls handle dynamic information and continue monitoring packets as they pass through the network.

A simple packet filtering firewall can only block-based on static info like IP address or port. Stateful firewalls are better at detecting and blocking illegitimate traffic because they recognize patterns and other advanced concepts.

Compared to stateless firewalls, the downsides are that they’re more intensive due to storing packet data in memory and analyzing them more rigorously, plus keeping logs of what gets blocked and what passes through. But they’re a much better solution.

Web Application Firewall

web application firewall

How WAFs work

While stateful technology is still used today, it alone is no longer enough to effectively keep a network safe. Application and Web Application Firewalls were the next big step.

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Traditional firewalls only monitor general traffic on a network. They struggle or completely fail to detect traffic coming or going from an app, service, or other software. Application firewalls were designed to work with these programs, catching intrusion attempts that take advantage of software vulnerabilities to slip past older firewalls.

They could also function as a parental control system for a business, blocking access to certain apps and websites entirely.

Web application firewalls work similarly, but they monitor web apps instead of programs on a computer. Examples of web apps are third-party form or shopping cart plugins, which can sometimes be hijacked to send malware to your server. Without a WAF, you’re vulnerable to these attacks.

Many WAFs are cloud-based, which means you don’t need to make any radical changes to your server to set them up. But they can also exist on hardware or server software.

If you need a firewall service to protect your website, look for a cloud-based WAF like Cloudflare or Sucuri. These can be installed without having to fiddle with sensitive web host settings or set up expensive hardware.

Next-Generation Firewall

Last is the Next-Generation Firewall (NGFW), one of the most recent inventions to come out of this generation of security technology. These enterprise-grade tools are like all of the above combined into one. Deep packet filtering, intrusion prevention, and application monitoring are just a few of their huge range of networking features.

Next-generation cloud firewalls do exist as a service online, but WAFs are far more common and provide similar functionality. But if you want the absolute most advanced firewall technology available, with a full suite of security protection in one program, look for a NGFW.

How to Get a Firewall

To protect yourself and your website, you need a high-quality firewall that will keep intruders out.

As far as personal firewalls go, it’s not usually necessary to go out of your way to get one. Windows’ built-in firewall works very well with no configuration at all. And between the application firewall that often comes with your antivirus software, and the packet filter on your router, your computer is usually more than protected.

Just make sure your firewall is activated, you have a good antivirus installed, and your router is configured properly. The same thing can be said for macOS users.

But what if you have a website that needs protection?

It’s a lot different then. There’s not as many built-in tools to protect you, and often it’s up to you to secure your website. For instance, if you’re running WordPress, there’s no firewall or anything to protect your server and security plugins are one of the most common options.

WordPress developers do their best to keep the code optimized, but when vulnerabilities do arise, you have nothing to prevent intrusions.

Every site can benefit from a WAF. Online services like Sucuri, Wordfence, Cloudflare can get one set up on your server in minutes.

Kinsta secure hosting

Kinsta provides active and passive measures for improved security

In addition to installing a firewall yourself, you should choose a web host that takes care of their servers properly. Too many cheap hosts don’t bother with security and it can cause huge problems if your site comes under fire.

At Kinsta, we offer secure WordPress hosting which includes hardware firewalls, brute force detection, and a security guarantee.

Kinsta and the Google Cloud Platform Firewall

Kinsta adds an extra layer of security to all Kinsta plans thanks to the GCP firewall. If you don’t know, our infrastructure is built on the Google Cloud Platform, which means each website hosted on our servers gets its own isolated container.

This is already much more secure than most forms of hosting, especially since your site is living on Google’s top-notch technology. But with the release of the Google Cloud Platform firewall, it just got better.

Every site on one of our plans is now protected by Google’s firewalls.

This also works well alongside a third-party WAF. There are no conflicts, just even more protection for your website. With a service like Sucuri or Cloudflare in place, your server will be all but impenetrable.

Summary

On a modern personal computer, you don’t usually have to do much since a firewall comes pre-installed with most operating systems. As for your website, too many hosts just don’t care about securing their servers, so it becomes your job to protect yourself.

If you’re looking for a web host with reliable security infrastructure that can support a site of any size, consider Kinsta. With our security guarantee, you know that you won’t fall victim to hacking. And on the rare chance they breakthrough, we’ll take steps to get rid of the malware for free.

Even if you do choose a reliable host that puts a lot of stock in security, it’s a good idea to install a web application firewall as a second line of defense. Find a good service like Sucuri, or download a WordPress security plugin, and you’ll be good to go.